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ECOTOURISM

Nature Begins at the Runway
Discover the Roderick Gay Botanical Garden & Conservancy, Minutes from Hartsfield-Jackson Atlanta International Airport
A PROPOSED PARTNERSHIP TO CONNECT MILLIONS TO NATURE
1
AIRPORT DIGITAL DISPLAYS

Large digital displays throughout the airport welcome travelers and invite them to explore the Roderick Gay Botanical Garden.
2

Include the Garden in airport guides, tourism brochures, kiosks, interactive maps, and hotel concierge services.
AIRPORT VISITOR WELCOME PACKAGE
3
LAYOVER GARDEN EXPERIENCE

Shuttle transportation, guided tours, walking trails, historic Camp Truitt experience, native plant collections, café, and gift shop.
OFFICIAL AIRPORT
BOTANICAL GARDEN PARTNERSHIP
4
An officially promoted visitor attraction for guests of Hartsfield-Jackson Atlanta International Airport

5
AIRLINE PARTNERSHIPS

Boarding pass discounts, admission packages, frequent flyer rewards, and special stopover experiences.
HOW WE WILL WELCOME THE WORLD
PROPOSED ECOTOURISM INITIATIVES

6

A nature exhibit inside the airport featuring living plants, videos, QR codes for reservations, and shuttle schedules.
AIRPORT NATURE
WELCOME CENTER
7
GEORGIA NATIVE
PLANT EXPERIENCE

Showcasing Georgia hardwoods, native wildflowers, pollinator gardens, black oak collections, and environmental education.
8
CONVENTION &
BUSINESS TOURISM

Executive retreats, corporate receptions, outdoor meetings, weddings, educational conferences, and symposiums.
9
AIRPORT SUSTAINABILITY
PARTNERSHIP

Tree planting, carbon offset education, pollinator habitat projects, native landscaping, and environmental education programs.
CONNECTED BY THE SKYTRAIN

The proposed SkyTrain connection would provide fast, sustainable access between the Airport area and the future Botanical Garden.
JUST MINUTES AWAY

ECONOMIC IMPACT
VISITOR PROJECTIONS
AIRPORT VISITORS
0.05%
0.10%
0.25%
0.50%
garden visitors
55,000
annually
110,000
annually
275,000
annually
550,000
annually
With Hartsfield-Jackson serving over 100 million passengers annually, capturing even a small percentage of travelers can make the Botanical Garden one of Georgia's premier ecotourism destinations.
